Week 1 – Overview of Business Informatics


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1 Week 1 was where we introduced Business Informatics and commenced a semester long discussion of where Business is going wrong with Technology.  It’s not all doom and gloom, but there are many things to think about for Business in the 21st Century.  This course gives you that opportunity – allows you to think outside the box. This lecture started with 5000 Web Apps in 333 Seconds from SimpleSpark.  It kind of sets the mood as it’s fast-paced and quick-moving.  It allows us to start to question how we manage to keep up with all the changes, which, of course, is a central theme of Business Informatics. We had two stories to introduce systems thinking, another core theme of the course. Those stories were:
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Doug Morris is the head of a large multi-national corporation, which made STACKS of money.  But things changed. Technology intervened. He couldn’t cope. He said
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I wouldn’t be able to recognize a good technology person — anyone with a good #$&^&# story would have gotten past me.

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Technology was breaking his business model.  He had an analogy.  He said:
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If you had Coca-Cola coming through the faucet in your kitchen, how much would you be willing to pay for Coca-Cola?

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[At this point, I took a swig from my bottle of water, bought specially for the occasion, and say: seriously, would you pay for what comes out of your tap?]
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There you go, that’s what happened to the record business.
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Doug gave us the recording industry’s new business model:
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Sue anyone who doesn’t give us money.  Break the customer’s technology!

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Of course, more companies have jumped on that bandwagon, giving us technology that doesn’t perform as we would like, it’s defective by design. [Source]
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The second story was about sheep.  What do sheep have to do with business informatics?
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Watch the video and see:
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If you can’t see this video click here
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It’s a SYSTEM!
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Systems thinking is a way of thinking about the world, build on four pillars:
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  • Emergency
  • Hierarchy
  • Control and
  • Communication
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What is informatics?  Watch our video to learn more:
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One Response to “Week 1 – Overview of Business Informatics”

Luke says:

What does this mean?

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